Effect of latest Google Panda Update - A Complete Overview

The latest Google panda is the recent update to Google’s search engine algorithm. Subject to controversies and havoc, the recent Panda, or ‘Farmer’, has produced some unexpected and interesting results in the in Search Engines Results Pages (SERPS). 

What is the purpose of Panda?

The recent Google Panda has been rolled out by Google to eliminate the ‘low quality’ content and to get rid of all those spammy contents seeking rank in the search engines. This can be viewed as an effort by Google to eliminate all those results which are not useful and relevant. The sites like Mahalo, Wisegeek, Ezine articles and a large number of other websites have been affected by the latest Panda update. 

Effect of the latest Google panda update:

• The main reason for Google, launching such update is to punish the sites which publish content only for attracting traffic from the search engines. They are least bothered about the quality of content when they are getting the needed traffic from it and this in turn is depriving the readers of useful and quality content. People always look for real, useful and quality content and Google’s Panda update is aimed at doing just that, which means delivering us which we desire. Therefore, after the latest Panda update, the websites need to be more careful of the things they publish and it has to be unique, original and useful to people and not just for sucking-up to search engines.
• The newest Panda update that was released on July 18th, 2013 is more finely targeted and incorporates new signals. In other way, this newer update should help those sites which were the sufferer of original Panda update. The Panda which will be updated on a monthly basis over a period of ten days has been rolled out to soften the impact it brings on the webmasters.
• As per the last update Google is finding ways to soften the impact by considering some other quality metrics so that those sites in the ‘border’ or ‘grey area’ are saved from being impacted by Panda algorithm. After this update, significant variations in search key phrases have been observed by those who monitor it actively. As an instance, a site ranking for a definite keyword phrase, vanish hours later and then come back with a large change or comparatively in the similar position.
• According to Google, as stated previously, they are intended to provide more prominence to the authority sites in search results. This means this update is also brought to determine authority sites versus simply spam sites. This update is specifically defining what should be considered an authority site and what shouldn't be.
• It was mainly the informational sites which were affected by the recent Panda update; while song lyric sites containing thin content and heavy advertisements were affected in SEO visibility, Informational sites with rich content and little advertisement performed well. 

ALSO SEE: Domain Authority rank: what is all about?
How to leverage Contests to get most traffic for your blog?
Get traffic from Russia and other Countries

It is true that Panda has killed many blogs and is going to catch all those blogs which generate low quality contents and low back-links or those copycat websites. At the same time, it is also the fact that while in some cases it destroys your blog rank, for others it aids in increasing the rank provided you have unique and high quality contents and use white seo and social media. The latest Google Panda has less of an impact than those from previous updates. The Panda update is going to result in more fluctuations in search results and Google is going to tweak the algorithm accordingly. 

To deal with the latest Google updates what you need to do is enabling Google Authorship and focus on quality staying within the guidelines set by Google.

Author's Bio: Kevin Cull takes immense interest in internet marketing and the various techniques involved in it. In his leisure time he writes blogs on search engine optimisation and its new trends.