The market is always filled with rivals, and to win you need to perform every step that lets you forward even by a single step. After Facebook, Google Plus, etc. Now, LinkedIn has also introduced a new feature for brand pages.
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| Like and Comment as the brand page : LinkedIn |
LinkedIn users can now like and comment as the brand/company they represent on the company pages. The only limitation is that you simply cannot switch between you and you page, you get switched automatically whenever you are logged in and you access you company/brand page. This automation may come to end with new updates.
It is not clear if the switching will be made accessible to the administrators or not. Maybe the next upgrade will have this or as LinkedIn is running on a freemium model, these kinds of upgrades may be reserved for premium users.
This is probably the first step towards brand/fan engagement, and may get even better with possible future updates.
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