When Google or any other search engine finds your content copied, it lowers down your page ranking.
That is, when search engine is searched for a particular content that you wrote and is copied then you page will be showed after a number of sites. So, people will open some other's site never your's.
Apart from this-
You may not be able to sign up for Adsense,
or
If you already have an adsense account it may get terminated.
Note- copying don't means only other's content it may apply to your own as well. That is, you are not allowed to write the same thing again and again.
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