
Every other day, I see a new ad on TV about a new messaging app. From WeChat to Line to Hike, all these apps have tried different strategies like free recharges to cute stickers in an attempt to entice customers to download their app. Instant Messengers (IM’s) have been in the limelight after FaceBook’s acquisition of WhatsApp for a whopping 19 billion dollars, showing that there is big money out there for these. The same goes for Social Networking...