How to Recognize A Genuine SEO Expert?

Genuine SEO expert

There is so much information on the internet nowadays about SEO tips and services, so how do we know which ones are legitimate and which ones are just trying to get money from us? There are plenty of things you can check to see if they are genuine or not. Even if you don't know much about the SEO world, you should still be able to use these tip on how to avoid any scams or misinformation. 

Realistic Tips and Promises

All genuine SEO experts will be able to give you realistic timeframes on when you will see some type of change. SEO is not an exact science and each ranking is different, so it is impossible to be able to give timeframes that are within a few days and sometimes can take more than a few weeks. 

If you are looking to hire an SEO expert to help you get ranked higher, then they usually give you a 60 day timeframe to see large differences. Even if they are able to increase your traffic dramatically in less than 60 days, they usually give that as a timeframe because it is never guaranteed to work right away.

Avoids All Black Hat Techniques

No genuine SEO expert will ever recommend using any techniques that could eventually hurt you. If you spend a lot of time and resources trying to get ranked higher in search engines, why would an expert recommend risking it all for a few easy rankings? 

Google has made it a mission to stop all techniques that can be considered manipulative or spam, so every SEO expert knows that eventually all bad techniques that are used now, will get punished later. Do not trust anyone who says otherwise because black hat techniques will only result in failure.

Pricing

This might be subjective because some genuine SEO experts offer competitive prices, but at a certain point, it is pretty easy to tell if one is genuine or not. SEO takes time and effort and should cost way more than $10 a month. There have been more and more sites that offer SEO services but will only charge you from $5-$50 a month, which is extremely low. 

On the other hand, there are some websites that try to scam people by charging way too much. The fact that SEO doesn't need to be guaranteed, means that some websites will take your money and not even attempt to help your rankings, then refuse to give you a refund later. 

It is best to research as much as you can about the website you are interested in and most genuine sites will offer some type of money back guarantee. Whether it is a certain percentage of traffic increase to your site or a ranking guarantee, at least you will be covered if they were unable to do something. 

Doesn't Use Secrets or Unknown Techniques

One of the easiest ways to spot a fake SEO expert is if they say they have some secret or unknown way to do SEO. If you see that, run away. SEO isn't a new concept and at this point in time, has been poked and prodded so much that there are no more secrets. The truth about SEO is that it takes time and effort, there are no crazy unknown short cuts that Google decided to implement. While you wish there was an easy way to rank #1 on everything possible, that is never going to happen, so stop falling for the false claims.

Updated Techniques

While some legit techniques might have been used in the past 10 years, SEO has changed and will continue to change. If you notice that an SEO expert tries to use outdated techniques, they are obviously not an expert. This can be hard to tell if you yourself are not knowledgeable about SEO, but if they tell you of a strategy they plan to use, you can always research it to make sure it is legitimate. These tips should help you keep away from those SEO scams or false experts. Just remember, you can usually find reviews about the SEO expert companies as well, so don't forget to read about other people's experiences. 

Author's Bio: Ness is a regular writer for MakeAWebsite – a host comparison website. If you need help in choosing your host, visit their website for more helpful tips.