Friday 7 March 2014

5 Ways to Increase Traffic from Social Media to Your Site

| Friday, March 07, 2014 | |

Hold your horses and saddle kitties because you are not going to get that much traffic from social media. The online “guru”, “experts”, “marketing companies” and articles are lying to you for their own ends. Facebook and their research affiliates have even run tests themselves, along with other independent groups, and the most commonly held belief is that Facebook only provides an 8% conversion rate that jumps up to 12% if you include mobile Facebooking.

Other social media sites are tiny in comparison to Facebook, with the leading competitor (Twitter) being only 25% the size and 25% as popular as Facebook. It is possible to increase your traffic direct from social media, but the increase is not going to turn your business around. Here are five ways to increase traffic from social media.

Get the influencers on your side

“Influencers” is a fairly new social media term and it means people on social media who have influence over others. The easiest to spot are those on YouTube who make funny posts or review things in a funny way and their subscribers go out and buy the stuff they just recommended. The most well known nest of influencers exists on Twitter, and that is evident by the fact that celebrities are jamming it up and are able to command people to go out and buy things via their influence on Twitter.

Help out other social media users 

It is a nice way of making friends with not just the person you are answering, but also the people who are also on the site. Plus, many times when a popular question is asked on social media then it appears on the Google search engine results too, so your top answer may get a lot more coverage than you know.

If a person asks, “Who’s the hot woman in black in this Iron Man 2 clip”, then tell him who she is (it was the sexy goddess Scarlett Johansson). Answer questions and people will pay attention to your profiles. If someone asks a question on LinkedIn then you can make a lot of friends by answering it correctly, and even on Facebook there are people who will monitor your profiles if you appear to know stuff that they want to know.

On social media platforms, users who are satisfied by your answer, usually check your profile. You can also gain some additional followers on Twitter, Facebook, Google Plus, etc.

Use a social media posting tool 

If you have any sense then you already have a blog scheduling tool and an RSS feed scheduling tool. Now you should also have a social media network posting tool. There are two reasons for this, with the first being that at peak times you can make more impact but you cannot always be there to post so you can let your scheduling tool do it.

Secondly, you can write posts all day and plan them out for the whole week. You can plan them out, load them to your tool and have it post them out all week at the best times. You can even set up a routine so that people know when to look at your social media profile for the next posting.

Make it clear you are following the influencer 

You can go onto Twitter and follow a bunch of people and they will follow you back, but if you are going to try it on other social media networks, then follow the influencers. For example, on Facebook an influencer is going to have a lot of people looking at the profile, so it cannot hurt to have your profile next to a comment on there.

On YouTube you may also see what channels that other people are subscribed to, and you may show influencers that they are following them with the hopes that they will follow you. If you are going to follow or subscribe to an influencer, just try to make sure that he or she knows about it (for the best effect).

Have people come to you for information 

This is not as silly as it sounds when you consider that it is sometimes easier to ask a person on social media something obscure when you cannot find it on Google. The search engine results and other websites are not that great, and many times you find yourself scratching around for information that you know exists such as what was that epic episode of the X-Files called with the long single scene rolling shots? (Triangle, production cost over $2.5 million).

Now, imagine trying to Google such a question and you get stuck, but go onto Twitter or Facebook and ask an X-File expert and he may even tell you the that the episode had more than 18.20 million viewers which is ten times more than many TV shows available today. Be that person with the information and you will be called on online guru.

Author bio: The author of this article is Sonia J. She's from http://writing-service-assistant.com/ that helps students to choose the most reliable and professional essay writing service.
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